Computer Technology

How To Build A Business Part 3 – Technology Acceptance


In this section we will discuss How To Build A Business Part 3 – Technology Acceptance. Everyone today understands that technology is a large part of business. So if we know that technology is a large part of business then why would we not accept it? That is a great question. In some industries the acceptance of technology is met with roadblocks. Take for instance the media industry. In the modern world a consumer can plan a business trip, book a hotel, a flight, rental car, Uber, plus many other services; however you cannot book media buys online. Why not? Well what if I told you that you could? Buy Ads Direct has worked with a company that has developed a media buying platform. This platform allows media placement and campaign management for any customer or advertising agency.


So why is it in many areas we utilize technology, however in the media industry we don’t? I am not sure. I would speculate that the industry is worried about giving consumers too much control. Isn’t that what we would want? If we are operating a business don’t we want the most control over every aspect of it, especially when we are spending our hard earned money? The show Mad Men showed how many ad agencies and offices worked in the 50’s and 60’s. The floor full of office workers typing endlessly on typewriters, working to get out ad copy or inner office notes and files. Then in the early 1970’s the first desktop computers were introduced into the workplace, and everything got quieter by 100’s of decibels. Along comes 1974 and Xerox introduces the PARC computer. While it was not widely accepted, it did have many features that would go on to influence the Apple Lisa, Apple MacIntosh and Microsoft Windows. The PARC computer included a mouse, file folders, a windows interface, email, WYSIWYG word processor and Ethernet. All of these were well ahead of their time, but had they been widely accepted by the market think of where computer technology would be today.


Now as we have mentioned in previous posts the Apple Iphone was not the first smartphone, however it was the first commercially accepted smartphone. Since it’s release many imitators and innovators have come within the market helping to advance the technology and features for all smartphones. Today there are many tasks that can be completed entirely by the phone that sits in the palm of your hand. No longer must you be in the office to send an email or transfer and edit files. This has freed up our work day and allowed for more productivity. Which has been seen in the companies bottom line. Imagine where technology will evolve to in the coming years. Imagine the use of something like Google Glass or VR, which can show a home owner how their house will look following a remodel, redecoration or when the build is complete. As a builder you could take the customer to their lot and show them how the view from their kitchen window, where the island will be or how large the family room is with a sectional sofa. If you had this technology could you increase sales or increase customer satisfaction after their build? Could you adjust the footprint of the home by a couple of degrees to increase the views? All we must ask is what more is possible.


In business we must adapt to new technology to increase our customer’s experience and satisfaction. So take a look at your business and see where you can adapt new technology to increase profitability. If the technology that you need isn’t available then look at developing it or wait a couple of month’s and chances are the technology you need will be in the marketplace waiting for customers just like you.