TV Advertising Rates and Info

Why TV Advertising Is A Great Choice For Any Business.

 

TV Advertising Is A Great Choice For Any Business. Whether your business is in need of gaining attention for a new product, sale or attracting new clientele, TV advertising is a great choice. TV offers a tuned in viewer who is looking to be entertained, informed or enlightened. Whether that is about the world, sciences, food, home decorating or just the news of the day. TV offers a diverse viewership with directed programs and messaging. Although, TV is not a new medium, it has become more diverse in the offerings for advertisers and viewers.

Advertising on TV may be a little scary for some as they have concerns about commercials being skipped due to DVR usage, however, in years past the same argument could be made about the remote control or presets on a car radio. If consumers wish to avoid commercials they will, however most consumers do not. According to Harvard Business Review, Commercials Make Us Like TV More. In previous years prior to the invention of TiVO and other DVR devices, the same argument could be made about other technologies including VCR’s. In 2005 survey 88% of homes had a VCR. In 2016 the number of DVR devices was less than 50%. Face it, the use of a device to skip or watch programs at the viewers leisure has been available in one form or another since 1981. Even with all of the advances advertisers still promote their products and services through TV advertising. The main difference between then and now are the choices and cost associated with TV advertising.

TV advertising can be classified as Broadcast, Cable, Network, Streaming or Video On Demand. While Network Broadcast TV may be the most costly of the options, it does offer a large viewing audience with programs being updated, removed or replaced as ratings come each day. If a network has a new program that isn’t performing, they will cancel the show or move into a new timeslot. TV also generally starts trends. Many products and fashion styles begin on TV programs. Some TV programs are so innovative that they also spawn copycat programs at competing networks. Think of programs like Survivor, or American Idol and the number of programs that copied their format or premise.

TV offers a cost effective solution to fit almost any advertisers budget. With options ranging from in broadcast to online streaming ads, TV has the loyal viewers that helps increase your business and response rates. If you have the right commercial to sell your story, product or service.

 

Growing a business with TV

The Right Commercial And Message

Advertising with TV provides a variety of programs including live action sports and news to attract the customers you want.

Genres are listed under the sub-sectioned formats:

Animation

  • Traditional animation: also known as “cell animation”, this is one of the oldest animation subgenres. Basically, it is a way of animating a cartoon by drawing and painting pictures by hand. Each drawing or painting is a different frame of animation, and when they are flipped or put in sequence at the right speed, they give the illusion of movement. Examples are Beauty and the Beast and Spirited Away.
  • Animated series: created or adapted with a common series title, usually related to one another and can appear as much as up to once a week or daily during a prescribed time slot. Animated cartoon series also approved ly outside broadcast television, as was the case for the Tom and Jerry short films that appeared in movie theaters from 1961 to 1962. Series can have either a finite number of episodes like a miniseries, a definite end, or be open-ended, without a predetermined number of episodes.
  • Stop motion: similar to traditional animation; instead of using hand drawn pictures, stop motion films are made with small figurines or other objects that have their picture taken many times in order to provide the animation frames. Examples are The Nightmare Before Christmas, Coraline, and Corpse Bride.
  • Computer-generated imagery (CGI): A genre of animation that includes animating a cartoon on a computer modeling program. Models of characters or props are created on the computer, and then programmed to do something specific. Then, when the animation is completely programmed, the computer can play a completely computer generated movie. CGI is often used for the visual effects in Live Action films as well.
  • Puppetry: Although it is technically live action, puppetry is a different way of “animating” a movie and puppets are often used in lieu of live actors. Usually, there are small figurines or figures (similar to stop motion), but these are controlled and filmed in real time. Like CGI, puppetry can be found in live-action films as a method of achieving a special effect. Examples are The Muppets and The Dark Crystal.
  • Procedural Philosophical Psychological Drama (PPP): Is a genre of film that’s primary focus is crime drama, told from the angle of different psychological conditions, that debates philosophies and psychology of the era depicted in film. Examples are “True Detective” and “Mindhunters”.

Live-action scripted

  • Drama:
    • Art television (also called “quality television”): shares some of the same traits of art films. Television shows such as David Lynch’s Twin Peaks series
    • Action: where one or more heroes are thrust into a series of challenges that typically include physical feats, extended combat scenes, violence and frenetic chases. Action films tend to feature a resourceful character struggling against incredible odds, including life-threatening situations, a villain, or a pursuit, which generally conclude in victory for the hero.
    • Adventure: features the hero in action scenes which also display and explore exotic locations. The subgenres of adventure films include swashbuckler film, disaster films, and historical dramas – which is similar to the epic film genre. Main plot elements include quests for lost continents, a jungle or desert settings, characters going on a treasure hunts and heroic journeys into the unknown. Adventure films are mostly set in a period background and may include adapted stories of historical or fictional adventure heroes within the historical context. Kings, battles, rebellion or piracy are commonly seen in adventure films. Adventure films may also be combined with other movie genres such as, science fiction, fantasy and sometimes war films.
    • Courtroom drama: presents fictional drama about law. Law enforcement, crime, detective-based mystery solving, lawyer work, civil litigation, etc., are all possible focuses of legal dramas. Common subgenres of legal dramas include detective dramas, police dramas, courtroom dramas, legal thrillers, etc.
    • Detective fiction: a subgenre of crime fiction and mystery fiction in which an investigator or a detective – either professional or amateur – investigates a crime, often murder.
    • Docudrama: A program depicting some sort of historical or current news event, with specific changes or fabrications for legal, continuity or entertainment reasons. Depending on the quality of the feature and intended audience, these changes can minimally or completely change the story in relation to the actual events. These programs often depict crime or criminals but can also be used to depict heroics or tell a less-explored side of a well-known story.
    • Fantasy: featuring elements of the fantastic, often including magic, supernatural forces, or exotic fantasy worlds. Fantasy television programs are often based on tales from mythology and folklore, or are adapted from fantasy stories in other media. The boundaries of fantasy television overlap with science fiction and horror.
    • Horror is a film genre seeking to elicit a negative emotional reaction from viewers by playing on the audience’s primal fears. Horror films often feature scenes that startle the viewer; the macabre and the supernatural are frequent themes. Thus they may overlap with the fantasy, supernatural, and thriller genres.
    • Legal drama: Legal drama sometimes overlap with crime drama, most notably in the case of the show Law & Order.
    • Medical drama: based around a team of medics helping patients who have been involved in accidents serious or otherwise. Most commonly, an accident occurs which results in the medics being called to help the injured. Most are usually based around a hospital, with some based around a mobile medical team etc.
    • Police procedural: The stories revolve around a crime that has been committed and must be solved by the end of the episode following a very generic and usually unchanging structure of events. The crime is committed, witnesses are questioned, an arrest occurs, and then a judicial conclusion wraps it up. As the name implies, the show communicates everything “by the book,” as it would happen in real life.
    • Political drama is a TV program that has a political component, whether reflecting the author’s political opinion, or describing a politician or series of political events.
    • Science-fiction
    • Teen drama
    • Thriller
    • Western series: set in the American West and embody the spirit, the struggle and the demise of the new frontier. Western series use stock characters such as cowboys, gunslingers, and bounty hunters, often depicted as semi-nomadic wanderers who wear Stetson hats, bandannas, spurs, and buckskins, use revolvers or rifles as everyday tools of survival, and ride between dusty towns and cattle ranches on their trusty steeds.
  • Comedy:
    • Action comedy: A subgenre of comedy which emphasizes physically humorous antics, unorthodox body-language and oftentimes exasperating situations.
    • Comedy-drama
    • Mockumentary: A story that employs the style of the documentary to present fictional, and generally humorous, events or characters. Very common in film and television programs, both as a full film or series, or as a brief sequence or episode within a larger work.
    • Romantic comedy (aka Rom-com)
    • Satire
    • Slapstick: A type of comedy involving exaggerated physical violence and activities which exceed the boundaries of common sense. These hyperbolic depictions are often found in children’s media, and light comedies.
    • Sitcom: Short for situational comedy, a generally lighthearted genre which features characters having to deal with odd or uncomfortable situations or misunderstandings.
    • Sketch comedy

Live-action unscripted

  • Documentary: a feature-length or near-feature-length film depicting a real-world event or person, told in a journalistic style (if told in a literary narrative style the result is often a docudrama).
  • Dramality: a combination of television drama and reality television genres
  • Educational: helps kids learn their basics to go through school.
  • Factual television: non-fiction television programming that documents actual events and people. These type of programs are also described as documentary, television documentary, observational documentary, fly on the wall, docudrama, and reality television. Although the genre has existed in some form or another since the early years of television, the term factual television has most commonly been used to describe programs produced since the 1990s.
  • Game show: depicting a real contest, typically a trivia competition or physical challenge, with rewards in prizes or money. The players may include celebrities, who can be found on such game shows as Match Game, Hollywood Squares, Hollywood Game Night and Celebrity Name Game. More often the participants are ordinary “everyday” people, such as Let’s Make a Deal, Wheel of Fortune, Jeopardy!, and The Price Is Right.
  • Instructional: the use of television programs in the field of distance education. Educational television programs on instructional television may be less than one half hour long (generally 15 minutes in length) to help their integration into the classroom setting. These shows are often accompanied by teachers’ guides that include material to help use this program in lessons. Instructional television programs are often shown during the daytime on Public Broadcasting Service (PBS) stations in the United States.
  • Music television: where viewers listen to music on the television similar to a radio station apart from commonly having a visual or complete music video.
  • News show: depicting real, up-to-date events
    • Current Affairs: Broadcast journalism where the emphasis is on detailed analysis and discussion of a news story.
    • Tabloid television: (also known as Teletabloid) a form of tabloid journalism. Tabloid television newscasts usually incorporate flashy graphics and sensationalized stories. Often, there is a heavy emphasis on crime, stories with good video, and celebrity news. It is a form of “infotainment.”
  • Public affairs (broadcasting): This refers to radio or television programs which focuses on matters of politics and public policy. Among commercial broadcasters, such programs are often only to satisfy Federal Communications Commission (FCC) regulatory expectations and are not scheduled in prime time. Public affairs television programs are usually broadcast at times when few listeners or viewers are tuned in (or even awake) in the US, in time slots known as graveyard slots; such programs can be frequently encountered at times such as 5–6 a.m. on a Sunday morning.
  • Religious: produced by religious organizations, usually with a religious message. It can include church services, talk/variety shows, and dramatic movies. Within the last two decades, most religious programming is found on religious television networks.
  • Reality: A purportedly unscripted show (although evidence suggests that some scripting or manipulation occurs) featuring non-actors interacting with each other or dealing with invented or contrived challenges, such as competing against others for a prize. Produced in a similar fashion as the documentary film genre, but with more emphasis on the showing of interpersonal conflict, emotional reactions, or unusual occurrences.
  • Stand-up comedy: A style in which a comedian performs in front of a live audience, speaking directly to them. The performer is commonly known as a comic, stand-up comic, stand-up comedian or simply a stand-up. In stand-up comedy the comedian usually recites a fast-paced succession of humorous stories, short jokes called “bits”, and one-liners, which constitute what is typically called a monologue, routine or act.
  • Sports: The coverage of sports as a television program, on radio and other broadcasting media. It usually involves one or more sports commentators describing the events as they happen, which is called “color commentary.”
  • Talk show: A television show in which one person (or a group of people) discuss various topics put forth by a talk show host. Usually, guests on a talk show consist of a group of people who are learned or who have great experience in relation to whatever issue is being discussed on the show for that particular episode.
    • Tabloid talk show: A tabloid talk show is a subgenre of the talk show genre. On this type of talk show, the host invites either a guest or a group of guests to discuss provocative topics. Such topics can range from marital infidelity to more outlandish topics. Additionally, the guests are encouraged to make public confessions, and even resolve their issues via on-camera “group therapy.”
  • Television documentary: A genre of television programming that broadcasts documentaries.
  • Variety show: Also known as variety arts or variety entertainment, this is an entertainment made up of a variety of acts (hence the name), especially musical performances and sketch comedy, and normally introduced by a master of ceremonies or host. Other types of acts include magic, animal and circus acts, acrobatics, juggling and ventriloquism.
  • Anthology series: presents a different story and a different set of characters in each episode. These usually have a different cast each week.
  • Children’s series: Aimed at children and families.
  • Cooking show: A television program which presents food presentation in a kitchen television studio. Over the course of the program, the show’s host, who is usually a celebrity chef, prepares one or more dishes over the course of the episode. The chef takes the viewing audience through the food’s inspiration, preparation, and stages of cooking.
  • Court show: A court show is a television programming subgenre of either legal dramas or reality legal programming. Court shows present content mainly in the form of legal hearings between plaintiffs and defendants, which are presided over by a pseudo-judge. Court shows first arose in the United States, and are still predominantly found in the country today.
  • Infomercials: Also known as Direct Response TV (DRTV), these are television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of prime time commercial broadcasting peak hours. Some television stations chose to air infomercials as an alternative to the former practice of signing off. By 2009, most US infomercial spending is during early morning, daytime, and evening hours.
  • Miniseries and Television movies
  • Serial: A television show which is one continuous story. Each episode picks up from where the last one left off. The story may shift with a new season.
    • Soap opera: Usually on every day of the week instead of once a week. Some can go on for over 50 years. Examples: Guiding Light, As the World Turns, All My Children, Days of Our Lives, General Hospital, The Young and the Restless
    • Telenovela: A serial melodrama popular in Latin America and the Philippines. They are similar to a soap opera in miniseries format. They often feature Love and Drama, as well as other situations depending on the genre of telenovela.

 

 

 

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